SEM or SMM

Social Media Marketing vs Search Engine Marketing

Digital marketing is an extremely widespread practice, and it is growing every single day. People across the world use various digital marketing practices to advertise their products or services, often to great effect. Digital marketing is generally affordable, simple, and has the ability to reach a very large audience.

Two of the most popular types of digital marketing are social media marketing (SMM) and search engine marketing (SEM). Both have their benefits, and both have their negative aspects. Although different people will use different advertising mediums according to their aims, an ideal marketing campaign will include both SEM and SMM. Below is a brief comparison listing some of the pros and cons of each:


Search Engine Marketing:

SEM involves the use of ads targeted to certain keywords and placed at the top of search engine search pages. It is a very good way to drive people interested in a certain topic (of your choice) to your website, especially if you are trying to sell particular products or services.

Developing An Ad

Developing An Ad Which Will Go Viral

Advertising and ad development has never been more important to the online space than it is today. An effective ad campaign designed by a professional digital agency can be the difference between social media success and failure. This means that you need to make sure that you dedicate plenty of time to writing and developing high-quality, effective ads for your business.

Social media marketing through ads – such as Facebook ads – is growing all the time. Developing the perfect social media ad can be a difficult process, but is something that you need to master if you want to create a real online presence.

Unfortunately, there is no tried and tested method when it comes to creating a viral social media marketing ad campaign. Different things work for different people, and you will need to experiment to find what works best for your business and your target audience. With that in mind, some of the things you need to think about include: