If you have a limited SEO budget, you need to think carefully about how you use it to make sure that you’re getting the best return on investment possible. Luckily, there are a few things that you can do to boost the effectiveness of your SEO efforts.
However, I understand that most SEO beginners won’t always be aware of these things. If you don’t have a lot of experience in the field, I’d recommend using a professional digital marketing agency, such as SEO Perth, who really knows what they’re doing and knows the latest SEO trends.
But, if you don’t want to use a professional, here’s a list of my top five tips for getting the most out of your SEO budget:
Focus On Organic SEO
By this, I mean that you should focus on creating high quality content for your website that is well written and which addresses a particular user concern.
Make sure that you do some keyword research – there are plenty of free tools for SEO research out there – and focus on low competition keywords and phrases that will be easier to rank with.
SEO for law firms and lawyers in Perth can be difficult. Lawyers Perth is a competitive keyword, and every firm wants to get the top organic rankings for this and related keywords that are most relevant to their services. However, not all law firms approach SEO the right way. There are a lot of things that are overlooked – either through a lack of understanding of the intricacies of SEO or through pure laziness – and these can have huge negative impacts on your organic rankings.
SEO Perth provide a few simple actions that can address these overlooked ranking factors, leading to huge boosts in your firm’s organic rankings. With this in mind, I’ve put together a list of a few of the most overlooked SEO ranking factors for law firms such as Family Lawyers Perth:
Landing Page Optimisation
Although you may not have realised it, Google actually takes your website’s bounce rate into account. This means that it’s very important to have a high quality landing page which encourages people to hang around and browse further.
Google notices when people leave your site quickly after clicking on an organic search engine result. If people start consistently leaving quickly, your rank will drop. Make sure that every page is relevant to the keywords you’re trying to rank them for, and make sure that they address the questions that people are going to be searching for.
Everyone realises the importance of high quality backlinks for SEO (If you don’t, go and learn it). However, not everyone realises that negative backlinks are also a possibility, and that they can have significant impacts on your ability to rank. Basically, negative backlinks are links to your website from spam or low-credibility sites. They reduce your site’s credibility.
Luckily, it’s actually relatively simple to get rid of negative backlinks. Simple head over to your Google search console home page, click on search traffic and open the ‘links to your site’ tab. Here you will find a list of all the websites linking back to you. You can disavow any low quality or spammy websites if you want, preventing them from hurting your ranking.
Keyword research is one of the most important components of search engine optimisation, or SEO as it is often known according to a report out this week by renowned SEO expert Peter Brittain. Effective keyword research allows you to identify the best terms for you to focus on when creating content to drive more visitors to your website.
As the internet has grown into a more competitive space, it is becoming harder and harder to rank highly in search engine results. Different people use different techniques to improve their SEO score, and therefore to jump up the search engine results pages. However, one of the most popular and most effective techniques is the strategic placement of various keywords – which are relevant to your business – throughout your website.
Unfortunately, a lot of people rush their keyword research, and this can lead to a wide range of mistakes. Some of the most common mistakes people make when they don’t spend enough time on their keyword research include:
Most people concerned with website design and writing web content should already have some understanding of at least basic search engine optimisation (SEO) practices. Unfortunately, many people believe that simple things like putting the right keywords in and making sure that their headings are tagged is enough to get their site to rank highly. When it doesn’t appear on the first few pages for any major keywords, they wonder what they are doing wrong.
Below are five simple actions that you can take to make sure that your website is ranked as highly as possible in search engine results:
Run a SEO audit:
If you aren’t really sure about the SEO status of your website, then it can be a good idea to employ a professional analyst to run a SEO audit for you. If you get someone who is good at what they do, they should be able to deliver a comprehensive report on ways you can improve your website’s ranking.
SEO, or search engine optimisation, is possibly the most important thing to think about when you are building or maintaining a website. It controls how search engines view your website, and is therefore important to help you achieve good search engine page rankings.
SEO can be split into two main parts; on-page SEO and off-page SEO. The most important aspect of on-page SEO is keyword use. Keywords are what search engines like Google and Bing look for when they are reading your page. They are the terms which people can search for in order to find your page. Clever use of relevant keywords can dramatically boost your sites visibility, and you will therefore find yourself with a lot more visitors!