Keyword research is one of the most important components of search engine optimisation, or SEO as it is often known according to a report out this week by renowned SEO expert Peter Brittain. Effective keyword research allows you to identify the best terms for you to focus on when creating content to drive more visitors to your website.
As the internet has grown into a more competitive space, it is becoming harder and harder to rank highly in search engine results. Different people use different techniques to improve their SEO score, and therefore to jump up the search engine results pages. However, one of the most popular and most effective techniques is the strategic placement of various keywords – which are relevant to your business – throughout your website.
Unfortunately, a lot of people rush their keyword research, and this can lead to a wide range of mistakes. Some of the most common mistakes people make when they don’t spend enough time on their keyword research include:
Most people concerned with website design and writing web content should already have some understanding of at least basic search engine optimisation (SEO) practices. Unfortunately, many people believe that simple things like putting the right keywords in and making sure that their headings are tagged is enough to get their site to rank highly. When it doesn’t appear on the first few pages for any major keywords, they wonder what they are doing wrong.
Below are five simple actions that you can take to make sure that your website is ranked as highly as possible in search engine results:
- Run a SEO audit:
If you aren’t really sure about the SEO status of your website, then it can be a good idea to employ a professional analyst to run a SEO audit for you. If you get someone who is good at what they do, they should be able to deliver a comprehensive report on ways you can improve your website’s ranking.
SEO, or search engine optimisation, is possibly the most important thing to think about when you are building or maintaining a website. It controls how search engines view your website, and is therefore important to help you achieve good search engine page rankings.
SEO can be split into two main parts; on-page SEO and off-page SEO. The most important aspect of on-page SEO is keyword use. Keywords are what search engines like Google and Bing look for when they are reading your page. They are the terms which people can search for in order to find your page. Clever use of relevant keywords can dramatically boost your sites visibility, and you will therefore find yourself with a lot more visitors!