If you work in real estate or interior design, then part of your job is to keep up with the latest trends and preferences of customers. In the same vein, doctors and nurses have to continually keep up with new information and developments.
Web design is no different. Tactics and norms go in and out of fashion, and sometimes, change completely. But for someone who owns and operates a business, they aren’t likely to keep up with these trends.
So we’ve collected a few important ones right here. If you apply them, your website should be ‘levelled up’ compared to where it started.
Negative and Clean Space
If you get a chance to in to a newsagent and pick up two magazines. One should be low priced, perhaps a ‘gossip’ or ‘weekly’ style magazine. The other should be a higher end, monthly magazine, around $15 per issue. Contrast the layouts of the two.
The more expensive, premium product will use much more white space, cleaner layouts and leave deliberate gaps and not cram every spare inch of space with content or advertising.
Whether you outsource your web design, have it done in-house or even do it yourself in all cases you must follow a number of basic guidelines if you want your website to perform as you want it to. All of them can be achieved, especially if you and your web design team agree on them beforehand.
The first step must always be to plan your website in advance, both in terms of what it needs to do when completed and how it will look. As with any project, failing to plan is a recipe for disaster, and will undoubtedly lead to a lot of wasted time and money.
When considering the design of your website, unless there is a specific reason to make the layout complicated, always seek to make it simple, and user-friendly. Consistency throughout the site will help visitors find their way to each section or page quickly and without hindrance.
Ensure that your branding is clear throughout the site with the use of consistent colours and have your company logo clearly visible on the home page at least and preferably on every page.
When adding content to the site be conscious of the length of text lines and how they will appear on computer screens. The best practice is to use text tables to keep the text within pre-set widths.
Another way to make reading the content on your site easier is to keep blocks of text to single paragraphs. Seeing any more than four or five lines of text can put visitors off reading anything which is hardly going to help if the text relays an important message.
Images can be a double-edged sword to a website so careful consideration of their use is essential. There’s no denying that clear, sharp images can really help to engage visitors who are looking at them, and often they garner as much information from an image than they do text.
On the other side of the coin is the effect large image files have on website load times. Huge files can delay a web pages loading and even if that is for only a second, it might be enough for that visitor to click away.
Web design can be fun. Web design can be rewarding. Most importantly, designing a website can give your business an extremely effective online presence – if done right.
It is important to note that if you are trying to design your own business website, you have to do it right. You want it to be eye-catching, engaging, and interesting for everyone who visits it. What you don’t want is a confusing interface which makes it hard for people to get the most out of your site. If you do, you will lose customers, your reputation will suffer, and it really won’t be worth having a website at all.
With this in mind, you need to avoid the following common mistakes – at all costs – when designing your own website:
You may have thought about starting some sort of online business in the past, but never really got past the thought stage. However, perhaps now you have decided that it’s really time to get into the online world, and have decided to open your own eCommerce store. But what do you do next?
This is a question which stumps would-be entrepreneurs all over the world. It is the question which stops many people from realising their dreams and developing their own online marketplace. Luckily for you, this article will go through some basic steps which will help you start your own eCommerce store.
Find your product:
Finding the right product to sell can be difficult. You might decide to open an eCommerce store which focuses on existing products, but which represents them in a novel way. Alternatively, you might have your own products in development, and are planning to sell them. Whatever the case, deciding what products you are going to sell is undoubtedly the most important thing, and should be done before you even consider developing your eCommerce store.
Unless you have the time, the skills and undoubtedly the patience to build your businesses website on your own it is likely you will need to outsource your web design to someone who has.
There are many ways to do this and often someone you know will tell you they have a friend or relative who ‘builds websites‘. There are a couple of problems of going down this route however. The first is that the term ‘website’ covers such a wide range of possibilities that what will be regarded as a website to one person might only be a simple landing page to another.
The other issue with the ‘someone who knows someone’ scenario is there is often no opportunity to establish a proper business agreement in terms of the required quality, timescale, and fees. If you wish to use people who are recommended to you this way establish that it will be a formal business arrangement and ensure beforehand that they are able to create the sort and size of website you want for your business.