The vast majority of websites that web designers create are built for business and commercial enterprises whose main objective is generating profits. However, not every website is designed to enhance a company’s P&L sheet, and that is because some websites are built for charities and non-profit organisations.
A quick caveat to the term ‘non-profit’ is that whilst these websites do not generate dividends for shareholders as commercial websites do, that is not to say that a charity or non-profit website does not generate revenue. In fact, many of these websites have been so well-designed that they generate huge amounts of much-needed income for the charity in question.
All told there must be hundreds of thousands of websites built for charities and non-profit organisations and to give you an insight into how successful they are, we are going to highlight seven of the best that is all credit to the web designers who designed and built them. As such we will also point out some of these websites’ best web design features.
Much of what you read about web design and much of the advice from a web design agency will be about what it must include. This is understandable given the many goals that a website has to achieve and also that in trying to rank a website you have to take account of dozens of the ranking factors that Google has.
What you might not hear so much about are the web design elements that should be avoided. Many are outdated, diminish the appearance of your website, and most important of all, annoy visitors. If your website does that, not only are visitors lost forever but worse than that, visitors leaving quickly is one of the ways your ranking on Google is harmed.
So, whilst there are several web design elements to avoid, we thought we would keep to just five, given that these five are the ones which we see most often. That is bad news for the businesses that own those websites, but the good news is avoiding them means you will gain an advantage over those website owners who insist on keeping them.
SEO for law firms and lawyers in Perth can be difficult. Lawyers Perth is a competitive keyword, and every firm wants to get the top organic rankings for this and related keywords that are most relevant to their services. However, not all law firms approach SEO the right way. There are a lot of things that are overlooked – either through a lack of understanding of the intricacies of SEO or through pure laziness – and these can have huge negative impacts on your organic rankings.
SEO Perth provide a few simple actions that can address these overlooked ranking factors, leading to huge boosts in your firm’s organic rankings. With this in mind, I’ve put together a list of a few of the most overlooked SEO ranking factors for law firms such as Family Lawyers Perth:
Landing Page Optimisation
Although you may not have realised it, Google actually takes your website’s bounce rate into account. This means that it’s very important to have a high quality landing page which encourages people to hang around and browse further.
Google notices when people leave your site quickly after clicking on an organic search engine result. If people start consistently leaving quickly, your rank will drop. Make sure that every page is relevant to the keywords you’re trying to rank them for, and make sure that they address the questions that people are going to be searching for.
Everyone realises the importance of high quality backlinks for SEO (If you don’t, go and learn it). However, not everyone realises that negative backlinks are also a possibility, and that they can have significant impacts on your ability to rank. Basically, negative backlinks are links to your website from spam or low-credibility sites. They reduce your site’s credibility.
Luckily, it’s actually relatively simple to get rid of negative backlinks. Simple head over to your Google search console home page, click on search traffic and open the ‘links to your site’ tab. Here you will find a list of all the websites linking back to you. You can disavow any low quality or spammy websites if you want, preventing them from hurting your ranking.
New businesses can sometimes underestimate the importance of getting a clear, concise brand established. Branding allows you to define who you are and what your business’s aims are. Unfortunately, the chances of a new business succeeding without effective branding are low. Below are five tips designed to help new businesses achieve ultimate branding success:
Make sure that your website is up to standard:
Nothing hurts the reputation of a new business more than a poor-quality website which has obviously been developed by an amateur. If you are serious about growing a successful business, then make sure that you use a professional web developed to build a website that stands out from your competitor’s. Doing this will help you present a strong and well-defined brand image which you can build on using other methods.
Do you ever look at your competitors and wonder why they get more attention and publicity than your business? There may be many reasons but one above all is most likely and that is they have better branding than you do.
Branding allows businesses, organisations and even individuals to portray a certain image or perception in the minds of customers and fans which they hope will be a positive one. From a business perspective, you want that positive image to immediately come to the forefront of a customer’s thoughts whenever they are thinking about the product or service you sell.
When you think of fast food restaurants, McDonald’s or KFC might come to mind immediately. With cars, it might be Ford or Volkswagen. For sports gear, it might be Nike or Under Armour. In these examples people who have never even bought products from any of these companies, know about them because of their very effective branding.
Whether you outsource your web design, have it done in-house or even do it yourself in all cases you must follow a number of basic guidelines if you want your website to perform as you want it to. All of them can be achieved, especially if you and your web design team agree on them beforehand.
The first step must always be to plan your website in advance, both in terms of what it needs to do when completed and how it will look. As with any project, failing to plan is a recipe for disaster, and will undoubtedly lead to a lot of wasted time and money.
When considering the design of your website, unless there is a specific reason to make the layout complicated, always seek to make it simple, and user-friendly. Consistency throughout the site will help visitors find their way to each section or page quickly and without hindrance.
Ensure that your branding is clear throughout the site with the use of consistent colours and have your company logo clearly visible on the home page at least and preferably on every page.
When adding content to the site be conscious of the length of text lines and how they will appear on computer screens. The best practice is to use text tables to keep the text within pre-set widths.
Another way to make reading the content on your site easier is to keep blocks of text to single paragraphs. Seeing any more than four or five lines of text can put visitors off reading anything which is hardly going to help if the text relays an important message.
Images can be a double-edged sword to a website so careful consideration of their use is essential. There’s no denying that clear, sharp images can really help to engage visitors who are looking at them, and often they garner as much information from an image than they do text.
On the other side of the coin is the effect large image files have on website load times. Huge files can delay a web pages loading and even if that is for only a second, it might be enough for that visitor to click away.
If you work in real estate or interior design, then part of your job is to keep up with the latest trends and preferences of customers. In the same vein, doctors and nurses have to continually keep up with new information and developments.
Web design is no different. Tactics and norms go in and out of fashion, and sometimes, change completely. But for someone who owns and operates a business, they aren’t likely to keep up with these trends.
So we’ve collected a few important ones right here. If you apply them in a new or website redesign, your website should be ‘levelled up’ compared to where it started.
Negative and Clean Space
If you get a chance to in to a newsagent and pick up two magazines. One should be low priced, perhaps a ‘gossip’ or ‘weekly’ style magazine. The other should be a higher end, monthly magazine, around $15 per issue. Contrast the layouts of the two.
The more expensive, premium product will use much more white space, cleaner layouts and leave deliberate gaps and not cram every spare inch of space with content or advertising.
According to digital marketing agencySlinky, using Google Adwords marketing is one of the most effective ways to drive traffic a website and the advantages it gives to businesses who use it can often mean the difference between being profitable or running at a loss.
Adwords allows businesses to narrowly target certain search terms which they know potential clients and customers are likely to enter in Google’s search box. Depending on whether a business is looking for prospects or people ready to buy right away it can set up its Adwords campaign with keywords which are most applicable.
Examples of keywords or keywords phrases that could be used when looking for buyers are ‘cheapest’, ‘where can I buy’, or ‘best value’. These would have the product or service appended so if the company was selling fishing reels the complete keyword phrases would be ‘cheapest fishing reels’, ‘where can I buy fishing reels’ and ‘best value fishing reels’.
SEO, or search engine optimisation, is possibly the most important thing to think about when you are building or maintaining a website. It controls how search engines view your website, and is therefore important to help you achieve good search engine page rankings.
SEO can be split into two main parts; on-page SEO and off-page SEO. The most important aspect of on-page SEO is keyword use. Keywords are what search engines like Google and Bing look for when they are reading your page. They are the terms which people can search for in order to find your page. Clever use of relevant keywords can dramatically boost your sites visibility, and you will therefore find yourself with a lot more visitors!
If you have a limited SEO budget, you need to think carefully about how you use it to make sure that you’re getting the best return on investment possible. Luckily, there are a few things that you can do to boost the effectiveness of your SEO efforts.
However, I understand that most SEO beginners won’t always be aware of these things. If you don’t have a lot of experience in the field, I’d recommend using a professional digital marketing agency, such as SEO Perth, who really knows what they’re doing and knows the latest SEO trends.
But, if you don’t want to use a professional, here’s a list of my top five tips for getting the most out of your SEO budget:
Focus On Organic SEO
By this, I mean that you should focus on creating high quality content for your website that is well written and which addresses a particular user concern.
Make sure that you do some keyword research – there are plenty of free tools for SEO research out there – and focus on low competition keywords and phrases that will be easier to rank with.