Digital marketing is an extremely widespread practice, and it is growing every single day. People across the world use various digital marketing practices to advertise their products or services, often to great effect. Digital marketing is generally affordable, simple, and has the ability to reach a very large audience.
Two of the most popular types of digital marketing are social media marketing (SMM) and search engine marketing (SEM). Both have their benefits, and both have their negative aspects. Although different people will use different advertising mediums according to their aims, an ideal marketing campaign will include both SEM and SMM. Below is a brief comparison listing some of the pros and cons of each:
Search Engine Marketing:
SEM involves the use of ads targeted to certain keywords and placed at the top of search engine search pages. It is a very good way to drive people interested in a certain topic (of your choice) to your website, especially if you are trying to sell particular products or services.
If you have read anything online about the terrible experiences some entrepreneurs have had using Google Adwords then you may be forgiven for thinking it is something to avoid. In truth, it is a very effective way to advertise your business, but only if you know what you are doing to start with. For this reason, it makes absolute sense to seek out the services of a digital agency to help you setup your first Adwords campaign.
As with any agency or contractor, you must first ensure that they have a checkable track record and that their reputation is a good one. If they are such an agency, they will have no issue with letting you speak to one or two of their previous clients to get feedback on their experience with them.
Once you are satisfied that they are the right digital agency, you need to clarify with them what you want to achieve with your Adwords campaign. This will normally be to create sales but this is not always the case. Depending on your business model, it could be that you want to run a campaign to get leads instead. The campaign set up will depend on which of these it is, so the objectives need to be crystal clear from the start.
According to digital marketing agencySlinky, using Google Adwords marketing is one of the most effective ways to drive traffic a website and the advantages it gives to businesses who use it can often mean the difference between being profitable or running at a loss.
Adwords allows businesses to narrowly target certain search terms which they know potential clients and customers are likely to enter in Google’s search box. Depending on whether a business is looking for prospects or people ready to buy right away it can set up its Adwords campaign with keywords which are most applicable.
Examples of keywords or keywords phrases that could be used when looking for buyers are ‘cheapest’, ‘where can I buy’, or ‘best value’. These would have the product or service appended so if the company was selling fishing reels the complete keyword phrases would be ‘cheapest fishing reels’, ‘where can I buy fishing reels’ and ‘best value fishing reels’.