Effective Email

How Do I Know What To Include In An Effective Email?

Email marketing is a very useful tool for online businesses, but only when it is done right. If done in the wrong manner, you will drive potential clients away. It is therefore very important – as a small online business owner – to known and understand what makes an effective marketing email, and how to write one.

Getting started:

Many companies use fancy email formats and pay big dollars to get ‘professionals’ to write their marketing emails for them. Fortunately for you, you don’t actually need to do anything more than write a few paragraphs of content and press send.

The first thing that you need to do is identify the topic of your email. Failing to do this will set you up for failure immediately. Identifying an email topic will help you decide what you are going to focus on, and will help you decide on the right content for your message.

Email Your Subscribers

How Often Should You Email Your Subscribers?

One of the most common questions that get asked in relation to email marketing is ‘How often should I be emailing my subscribers?’ The answer is…well there isn’t really a definitive one that can apply to every type of business.

One basic principle that does apply though, is you must email your subscribers regularly enough that they don’t forget they subscribed to your email list in the first place. You must have received emails out of the blue and wondered who they are from. On closer inspection, you remember it was for a free report you opted in for a year ago, and other than sending you the report, the list owner has never once emailed until now.