Much of what you read about web design and much of the advice from a web design agency will be about what it must include. This is understandable given the many goals that a website has to achieve and also that in trying to rank a website you have to take account of dozens of the ranking factors that Google has.
What you might not hear so much about are the web design elements that should be avoided. Many are outdated, diminish the appearance of your website, and most important of all, annoy visitors. If your website does that, not only are visitors lost forever but worse than that, visitors leaving quickly is one of the ways your ranking on Google is harmed.
So, whilst there are several web design elements to avoid, we thought we would keep to just five, given that these five are the ones which we see most often. That is bad news for the businesses that own those websites, but the good news is avoiding them means you will gain an advantage over those website owners who insist on keeping them.