Keyword research is one of the most important components of search engine optimisation, or SEO as it is often known according to a report out this week by renowned SEO expert Peter Brittain. Effective keyword research allows you to identify the best terms for you to focus on when creating content to drive more visitors to your website.
As the internet has grown into a more competitive space, it is becoming harder and harder to rank highly in search engine results. Different people use different techniques to improve their SEO score, and therefore to jump up the search engine results pages. However, one of the most popular and most effective techniques is the strategic placement of various keywords – which are relevant to your business – throughout your website.
Unfortunately, a lot of people rush their keyword research, and this can lead to a wide range of mistakes. Some of the most common mistakes people make when they don’t spend enough time on their keyword research include: