If you have read anything online about the terrible experiences some entrepreneurs have had using Google Adwords then you may be forgiven for thinking it is something to avoid. In truth, it is a very effective way to advertise your business, but only if you know what you are doing to start with. For this reason, it makes absolute sense to seek out the services of a digital agency to help you setup your first Adwords campaign.
As with any agency or contractor, you must first ensure that they have a checkable track record and that their reputation is a good one. If they are such an agency, they will have no issue with letting you speak to one or two of their previous clients to get feedback on their experience with them.
Once you are satisfied that they are the right digital agency, you need to clarify with them what you want to achieve with your Adwords campaign. This will normally be to create sales but this is not always the case. Depending on your business model, it could be that you want to run a campaign to get leads instead. The campaign set up will depend on which of these it is, so the objectives need to be crystal clear from the start.