If you work in real estate or interior design, then part of your job is to keep up with the latest trends and preferences of customers. In the same vein, doctors and nurses have to continually keep up with new information and developments.
Web design is no different. Tactics and norms go in and out of fashion, and sometimes, change completely. But for someone who owns and operates a business, they aren’t likely to keep up with these trends.
So we’ve collected a few important ones right here. If you apply them in a new or website redesign, your website should be ‘levelled up’ compared to where it started.
Negative and Clean Space
If you get a chance to in to a newsagent and pick up two magazines. One should be low priced, perhaps a ‘gossip’ or ‘weekly’ style magazine. The other should be a higher end, monthly magazine, around $15 per issue. Contrast the layouts of the two.
The more expensive, premium product will use much more white space, cleaner layouts and leave deliberate gaps and not cram every spare inch of space with content or advertising.