The vast majority of websites that web designers create are built for business and commercial enterprises whose main objective is generating profits. However, not every website is designed to enhance a company’s P&L sheet, and that is because some websites are built for charities and non-profit organisations.
A quick caveat to the term ‘non-profit’ is that whilst these websites do not generate dividends for shareholders as commercial websites do, that is not to say that a charity or non-profit website does not generate revenue. In fact, many of these websites have been so well-designed that they generate huge amounts of much-needed income for the charity in question.
All told there must be hundreds of thousands of websites built for charities and non-profit organisations and to give you an insight into how successful they are, we are going to highlight seven of the best that is all credit to the web designers who designed and built them. As such we will also point out some of these websites’ best web design features.
World Wildlife Fund (WWF) – https://www.worldwildlife.org
Known for its work in conservation, protecting the environment, and the welfare of animals across the world.
- Lots of informative content throughout
- Call to Action buttons for “Donate” and “Adopt” are prominent
- The uncluttered layout on the home page
- Excellent use of images
- The top menu and subsequent navigation are easy to follow