Keyword Research

Why You Should Never Rush Your Keyword Research?

Keyword research is one of the most important components of search engine optimisation, or SEO as it is often known according to a report out this week by renowned SEO expert Peter Brittain. Effective keyword research allows you to identify the best terms for you to focus on when creating content to drive more visitors to your website.

As the internet has grown into a more competitive space, it is becoming harder and harder to rank highly in search engine results. Different people use different techniques to improve their SEO score, and therefore to jump up the search engine results pages. However, one of the most popular and most effective techniques is the strategic placement of various keywords – which are relevant to your business – throughout your website.

Unfortunately, a lot of people rush their keyword research, and this can lead to a wide range of mistakes. Some of the most common mistakes people make when they don’t spend enough time on their keyword research include:

SEO Rating

5 Simple Steps You Can Take To Improve Your Sites SEO Rating

Most people concerned with website design and writing web content should already have some understanding of at least basic search engine optimisation (SEO) practices. Unfortunately, many people believe that simple things like putting the right keywords in and making sure that their headings are tagged is enough to get their site to rank highly. When it doesn’t appear on the first few pages for any major keywords, they wonder what they are doing wrong.

Below are five simple actions that you can take to make sure that your website is ranked as highly as possible in search engine results:

  1. Run a SEO audit:

If you aren’t really sure about the SEO status of your website, then it can be a good idea to employ a professional analyst to run a SEO audit for you. If you get someone who is good at what they do, they should be able to deliver a comprehensive report on ways you can improve your website’s ranking.

SEM or SMM

Social Media Marketing vs Search Engine Marketing

Digital marketing is an extremely widespread practice, and it is growing every single day. People across the world use various digital marketing practices to advertise their products or services, often to great effect. Digital marketing is generally affordable, simple, and has the ability to reach a very large audience.

Two of the most popular types of digital marketing are social media marketing (SMM) and search engine marketing (SEM). Both have their benefits, and both have their negative aspects. Although different people will use different advertising mediums according to their aims, an ideal marketing campaign will include both SEM and SMM. Below is a brief comparison listing some of the pros and cons of each:

Search Engine Marketing:

SEM involves the use of ads targeted to certain keywords and placed at the top of search engine search pages. It is a very good way to drive people interested in a certain topic (of your choice) to your website, especially if you are trying to sell particular products or services.

Digital Marketing Agency

What A Digital Marketing Agency Can Do To Make Your Adwords Campaigns Profitable

If you have read anything online about the terrible experiences some entrepreneurs have had using Google Adwords then you may be forgiven for thinking it is something to avoid. In truth, it is a very effective way to advertise your business, but only if you know what you are doing to start with. For this reason, it makes absolute sense to seek out the services of a digital agency such as Northland Group to help you setup your first Adwords campaign.

As with any agency or contractor, you must first ensure that they have a checkable track record and that their reputation is a good one. If they are such an agency, they will have no issue with letting you speak to one or two of their previous clients to get feedback on their experience with them.

Once you are satisfied that they are the right digital agency, you need to clarify with them what you want to achieve with your Adwords campaign. This will normally be to create sales but this is not always the case. Depending on your business model, it could be that you want to run a campaign to get leads instead. The campaign set up will depend on which of these it is, so the objectives need to be crystal clear from the start.

Eye-Catching Website

Designing An Eye-Catching Website – What Not To Do

Web design can be fun. Web design can be rewarding. Most importantly, designing a website can give your business an extremely effective online presence – if done right.

It is important to note that if you are trying to design your own business website, you have to do it right. You want it to be eye-catching, engaging, and interesting for everyone who visits it. What you don’t want is a confusing interface which makes it hard for people to get the most out of your site. If you do, you will lose customers, your reputation will suffer, and it really won’t be worth having a website at all.

With this in mind, you need to avoid the following common mistakes – at all costs – when designing your own website:

Effective Email

How Do I Know What To Include In An Effective Email?

Email marketing is a very useful tool for online businesses, but only when it is done right. If done in the wrong manner, you will drive potential clients away. It is therefore very important – as a small online business owner – to known and understand what makes an effective marketing email, and how to write one.

Getting started:

Many companies use fancy email formats and pay big dollars to get ‘professionals’ to write their marketing emails for them. Fortunately for you, you don’t actually need to do anything more than write a few paragraphs of content and press send.

The first thing that you need to do is identify the topic of your email. Failing to do this will set you up for failure immediately. Identifying an email topic will help you decide what you are going to focus on, and will help you decide on the right content for your message.

Cheap Web Hosting

Problems With Cheap Web Hosting

Many different levels of Slinky Hosting providers can be found across the internet. Unfortunately, many people fall into their traps every single day, and they often suffer because of it. Although not all cheap hosting providers are bad, a very large proportion of them are.

Using cheap providers can lead to a range of problems associated with poor customer service and the use of overcrowded or low-quality servers. Our top five problems associated with the use of cheap hosting include:

  1. Your website experiences regular downtime:

Unfortunately, many cheap web hosting providers are able to provide such cheap service because they cram way too many websites onto a single server. This can cause the server to become overloaded, and may mean that crashes regularly. If your site is offline often, people will stop visiting it. This will reduce your traffic volume, and may make it hard for you to make a profit.

  1. You have trouble with slow load speeds:

Slow load speeds are another problem which is frequently associated with overloaded servers. If there are any number of large websites on the same server as yours, they may hog the server’s resources. This can mean that your site takes a long time to load reducing the chances of people hanging around to see what you have to offer.

eCommerce Store

Starting Your Own eCommerce Store

You may have thought about starting some sort of online business in the past, but never really got past the thought stage. However, perhaps now you have decided that it’s really time to get into the online world, and have decided to open your own eCommerce store. But what do you do next?

This is a question which stumps would-be entrepreneurs all over the world. It is the question which stops many people from realising their dreams and developing their own online marketplace. Luckily for you, this article will go through some basic steps which will help you start your own eCommerce store.

Find your product:

Finding the right product to sell can be difficult. You might decide to open an eCommerce store which focuses on existing products, but which represents them in a novel way. Alternatively, you might have your own products in development, and are planning to sell them. Whatever the case, deciding what products you are going to sell is undoubtedly the most important thing, and should be done before you even consider developing your eCommerce store.

Web Design

Outsourcing Your Web Design The Right Way

Unless you have the time, the skills and undoubtedly the patience to build your businesses website on your own it is likely you will need to outsource your web design to someone who has.

There are many ways to do this and often someone you know will tell you they have a friend or relative who ‘builds websites‘. There are a couple of problems of going down this route however. The first is that the term ‘website’ covers such a wide range of possibilities that what will be regarded as a website to one person might only be a simple landing page to another.

The other issue with the ‘someone who knows someone’ scenario is there is often no opportunity to establish a proper business agreement in terms of the required quality, timescale, and fees.  If you wish to use people who are recommended to you this way establish that it will be a formal business arrangement and ensure beforehand that they are able to create the sort and size of website you want for your business.

Developing An Ad

Developing An Ad Which Will Go Viral

Advertising and ad development has never been more important to the online space than it is today. An effective ad campaign designed by a professional digital agency can be the difference between social media success and failure. This means that you need to make sure that you dedicate plenty of time to writing and developing high-quality, effective ads for your business.

Social media marketing through ads – such as Facebook ads – is growing all the time. Developing the perfect social media ad can be a difficult process, but is something that you need to master if you want to create a real online presence.

Unfortunately, there is no tried and tested method when it comes to creating a viral social media marketing ad campaign. Different things work for different people, and you will need to experiment to find what works best for your business and your target audience. With that in mind, some of the things you need to think about include: