If you have a limited SEO budget, you need to think carefully about how you use it to make sure that you’re getting the best return on investment possible. Luckily, there are a few things that you can do to boost the effectiveness of your SEO efforts.
However, I understand that most SEO beginners won’t always be aware of these things. If you don’t have a lot of experience in the field, I’d recommend using a professional who really knows what they’re doing.
But, if you don’t want to use a professional, here’s a list of my top five tips for getting the most out of your SEO budget:
- Focus On Organic SEO
By this, I mean that you should focus on creating high quality content for your website that is well written and which addresses a particular user concern.
Make sure that you do some keyword research – there are plenty of free research tools out there – and focus on low competition keywords and phrases that will be easier to rank with.
- Don’t Forget About On-Page SEO
It’s also crucial to make sure that you’re optimising your on-page SEO data. By this I mean things like:
- Meta titles and title tags for each page and piece of content on your website.
- Meta descriptions which provide a clear, concise overview of your content.
- Image data, including alt texts, captions, titles, and descriptions.
In reality, search engines don’t have the ability to “look at” pictures yet, which means that it’s important to provide information telling them what your images are about. Similarly, title tags and meta descriptions are a great way to add extra information about your content – and adding them won’t cost you a cent!
- Make Sure That You Have A Well Defined Strategy
It’s also important to make sure that you have a strong SEO strategy which defines your exact goals and the things that you’re hoping to get out of your website. This will help you figure out the best places to allocate your budget, and will provide clear direction for your SEO efforts.
- Use A Free SEO Plugin
If your website is built using either a website builder or a content management system like WordPress, the chances are that you will find a selection of great plugins available to aid your SEO efforts. Don’t be afraid to use them – they really are helpful!
- Consider Using An SEO Professional
I know I said it at the start of this article, but sometimes the best way to spend your SEO budget can simply be to use an SEO professional who knows exactly what they’re doing. They won’t waste time or money on things that don’t work, which means that you should (in theory at least) get more return on your spend.
If you have a tight SEO budget, you will need to make sure that you’re spending it in the best ways possible so that you get a decent return on investment. The tips I’ve provided here should get you started, but don’t be afraid to do your own research and come up with your own clearly defined SEO strategy.