SEM or SMM

Social Media Marketing vs Search Engine Marketing

Digital marketing is an extremely widespread practice, and it is growing every single day. People across the world use various digital marketing practices to advertise their products or services, often to great effect. Digital marketing is generally affordable, simple, and has the ability to reach a very large audience.

Two of the most popular types of digital marketing are social media marketing (SMM) and search engine marketing (SEM). Both have their benefits, and both have their negative aspects. Although different people will use different advertising mediums according to their aims, an ideal marketing campaign will include both SEM and SMM. Below is a brief comparison listing some of the pros and cons of each:

Search Engine Marketing:

SEM involves the use of ads targeted to certain keywords and placed at the top of search engine search pages. It is a very good way to drive people interested in a certain topic (of your choice) to your website, especially if you are trying to sell particular products or services.

Web Design Guidelines

Basic Web Design Guidelines You Must Follow

Whether you outsource your web design, have it done in-house or even do it yourself in all cases you must follow a number of basic guidelines if you want your website to perform as you want it to. All of them can be achieved, especially if you and your web design team agree on them beforehand.

The first step must always be to plan your website in advance, both in terms of what it needs to do when completed and how it will look. As with any project, failing to plan is a recipe for disaster, and will undoubtedly lead to a lot of wasted time and money.