Digital marketing is an extremely widespread practice, and it is growing every single day. People across the world use various digital marketing practices to advertise their products or services, often to great effect. Digital marketing is generally affordable, simple, and has the ability to reach a very large audience.
Two of the most popular types of digital marketing are social media marketing (SMM) and search engine marketing (SEM). Both have their benefits, and both have their negative aspects. Although different people will use different advertising mediums according to their aims, an ideal marketing campaign will include both SEM and SMM. Below is a brief comparison listing some of the pros and cons of each:
Search Engine Marketing:
SEM involves the use of ads targeted to certain keywords and placed at the top of search engine search pages. It is a very good way to drive people interested in a certain topic (of your choice) to your website, especially if you are trying to sell particular products or services.
Whether you outsource your web design, have it done in-house or even do it yourself in all cases you must follow a number of basic guidelines if you want your website to perform as you want it to. All of them can be achieved, especially if you and your web design team agree on them beforehand.
The first step must always be to plan your website in advance, both in terms of what it needs to do when completed and how it will look. As with any project, failing to plan is a recipe for disaster, and will undoubtedly lead to a lot of wasted time and money.
When considering the design of your website, unless there is a specific reason to make the layout complicated, always seek to make it simple, and user-friendly. Consistency throughout the site will help visitors find their way to each section or page quickly and without hindrance.
Ensure that your branding is clear throughout the site with the use of consistent colours and have your company logo clearly visible on the home page at least and preferably on every page.
When adding content to the site be conscious of the length of text lines and how they will appear on computer screens. The best practice is to use text tables to keep the text within pre-set widths.
Another way to make reading the content on your site easier is to keep blocks of text to single paragraphs. Seeing any more than four or five lines of text can put visitors off reading anything which is hardly going to help if the text relays an important message.
Images can be a double-edged sword to a website so careful consideration of their use is essential. There’s no denying that clear, sharp images can really help to engage visitors who are looking at them, and often they garner as much information from an image than they do text.
On the other side of the coin is the effect large image files have on website load times. Huge files can delay a web pages loading and even if that is for only a second, it might be enough for that visitor to click away.